Friday, August 27, 2010

"There's More to Me Than What You See" campaign calls on people to take a second look at the Youth

August 2010 marks the start of the International Year of the Youth, as declared by the United Nations. 

It was officially launched globally last August 12, 2010 with the theme "Dialogue and Mutual Understanding"- complete with its own microsite, Twitter account, Facebook page, YouTube channel, formal conferences such as the Fifth World Youth Congress (Jul 31 - Aug 13 in Istanbul) and World Conference for Youth (August 24-27 in Mexico City). 

The UN News Centre elaborates on the mission of this massive campaign:

The International Year is about advancing the full and effective participation of youth in all aspects of society,” UN Focal Point on Youth Nicola Shepherd said. “We encourage all sectors of society to work in partnership with youth and youth organizations to better understand their needs and concerns and to recognize the contributions that they can make to society.”

In its resolution proclaiming the Year, the General Assembly called on governments, civil society, individuals and communities worldwide to support activities at local and international levels to mark the event.

Under the theme ‘Dialogue and Mutual Understanding,’ the Year aims to encourage dialogue and understanding across generations and promote the ideals of peace, respect for human rights and freedoms, and solidarity.

As a response to this call for participation in the global dialogue on the youth, the World Youth Alliance's Asia Pacific regional office enters with a strong central message:  

"There is more to me than what you see."

Conceptualized to go against common stereotypes of the youth, WYA asks that people take a second look at all the young people in the world - to go beyond shallow representations and interpretations - and see that there are many vibrant, proactive and empowered young people all over the globe. 

As part of the campaign, they are featuring different dynamic members each month to showcase the variety of ways in which they can make a difference. There is also an ongoing call for people to come and join various WYA AP events and programs to learn about more ways that the youth can get involved in shaping society.

Read more about the campaign here, and more about World Youth Alliance Asia Pacific here.

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The World Youth Alliance is a global coalition of young people committed to promoting the dignity of the person and building solidarity among youth from developed and developing nations. They train young people to work at the regional and international levels to impact policy and culture. Founded in 1999, WYA now embraces over 1 million members from over 100 nationalities.

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