Tuesday, October 2, 2012

The Switch - Peace Cereal


Earlier I blogged about my new experiment called "The Switch" which is an effort to switch, one item at a time, to more sustainable and environment-friendly products. Ever since I moved from Manila to NYC, my access to socially and environmentally conscious brands has multiplied. But so has my skepticism. How can so many brands be really this conscious and? Well, it's going to be fun finding out as I continue with my The Switch series of blogposts.


 The Packaging Claims

One of the things that caught my attention was Peace Cereal. Other than the unique flavor combinations (Goji Berry, Raspberry Ginger, Walnut Spice), what catches your interest is a pledge at the bottom that says "A contribution will be made to non-profit causes for every Peace Cereal product sold."

What's more, the side panel of the box features "The Peace Pledge" which says the company is committed to ensuring that their products:
  • Use only the finest all natural ingredients without compromise
  • All ingredients are grown and made without GMOs
  • Continually minimize our environmental impact through eco-friendly operations and packaging
  • Support our communities through ongoing giving
  • deliver nutritious food that tastes great

And they go on to substantiate those claims on the back panel with details of their partner organizations and recycling information. They feature four of their partners: Rolling Dog Farm, Ovarian Cancer Research Fund, National Park Foundation and The Breast Cancer Deadline 2020, plus a link to more information about the causes that are supported with each purchase of a Peace Cereal product. They also declare that the packaging is made of 100% recycled paper, 60% of which is post-consumer waste. Printing is also done with environmentally-friendly vegetable-based inks. Lastly, external endorsements are a plus for me because that means they're not the only ones talking about how great they are. Peace Cereal has two stamps of approval on its box: the Non-GMO Project and the Whole Grains Council's "whole grain stamp".

"The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices." More about them at: http://www.nongmoproject.org/about/

The Whole Grain stamp was created by the Whole Grains Council to help consumers identify what truly qualifies as a whole grain product. While this stamp is only found in products sold in stores, the Whole Grains Council also has lists of restaurants, food service outlets that offer whole grain options. Learn more about them at http://wholegrainscouncil.org/find-whole-grain.

Product Test Run

No doubt about it, I love the cereal. I'm already at my third box and I loved all of them - Raspberry and Ginger, Goji Berry, and Vanilla Almond. It's healthy in the sense that it uses a blend of whole grains (oats, barley, spelt, amaranth, quinoa), rice flour, brown rice.. but I can't help but notice that the second ingredient in the list is milled cane sugar, of which I assume means that it has a substantial amount.

The Verdict

Definitely a win. It's the kind of product I probably would buy because of the quality, even if it weren't carrying a conscience message. All the things about giving back, recycling, and being non-GMO was just a plus.

Stalk Them

Facebook.com/peacecereal Twitter.com/peacecereal

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